Case Study Ident

In the Tristar ident they have a still image background which starts out dark so the black was all the way down then they raise the black up which rises the picture which brings all the colours back into the image. After this a bright light appears in the centre of the screen and gets brighter. To do this They will add a new 3D light layer which brings the light into the composition. Firstly they will change the position on the X and Y axis of the light so is central. And then they will key frame the brightness of the light so it will get brighter over time. After this a unicorn appears and runs towards the centre of the screen. To do this they will add the animation layer of the unicorn in front of the light and background this will make the light reflect of the horse. To make the horse look like its appearing closer to the screen they simply key frame the scale of the unicorn so it starts small and ends up large when it finishes. Finally they add the Tristar text layer to the top of the screen they will make sure its on the correct part of the X and Y axis so its central. Then they key frame the opacity of the text layer so it is invisible and then fades in. The colours they have used is old fashioned they have used a lot of blue white and yellow i think they used these colours because they give of that more darker look for the ident. The purpose and intent is to self promote the company.

     With the MGM logo its a lions head been tracked using 4 point tracking on the centre then they scale the footage of the lions head to size on the still image its quite a simple idea but works. The MGM logo they also had to get the lions roar for them to do this they would of pre recorded the roar in a recording studio this also means that they got an actual lion in the studio so this would have been used as a separate layer. This layer would then be placed behind the image layer so the lion appears behind the image and never cuts in front of it in the composition. The colours they have used in the MGM Ident was good they have used two different shades of gold which works because they don't clash. The idea they have gone with the style of font looks more old fashioned but this gives it that classy look. The purpose and intent of the ident is just purely to promote the company. 

 In the disney ident it consists of the famous Walt Disney castle with words 'Disney' presented in front of it. This ident is mainly created out of animation and drawings. To start out they add a 3D camera layer within the composition position in the sky and clouds it then tracks through the clouds towards the castle, this is done by changing keyframes on the cameras x and y axis so it flows through the area design. We then begin to see fireworks going off which are added in a separate layer placed behind the castle so they fly up always behind the castle so the castle is always central and most important. The ident ends with the whole castle in shot and a sparkle travelling over the castle this is made by changing keyframes again on the particle simulation's position. The text layer reading Disney that fades in is done by changing the opacity at different times of the sequence and is key framed so it does so. They make the whole composition 3D so it adds the Z axis to the composition, this allows you to move in and out of the composition, which is what makes all the above possible. 
The Ident is coloured in such a way to attract their audience. They have used very sharp bright colours as this will instantly grab attention of children as they like to look at bright colours like most disney animation films so the ident itself promotes what Disney make very well. The font used in the ident is very good and well coloured, the idea that its opacity is low to make it clear makes sure the name doesn't take anything away from the castle. And the font is very cartoony font which suits very well with what Disney want to achieve, look wise. 
The purpose and intent of the ident is to promote disney as a company and show the audience the sort of film company disney are if people are unaware, this ident says that clearly.