Viral AD Treatment

Character Synopsis

Actor: Shaun Wilding
Character: Mitch
Height: 5ft 8
Age: 21
Style: Casual 

Actor: Reggie Menzies
Character: John 
Height: 5ft 11
Age: 19
Style: Casual 
Viral Ad synopsis

My viral ad starts with John and Mitch different camera shot of each on of there faces with intense music in the background while shot by shot it keeps changing looking at John and Mitch soon after the shot changes to John looking out side the window looking at a drug dealer. Then the drug dealer looking back at reggie with a POV shot then it cuts the Clips really quickly so the shot of the dug dealer flickers. after the flicker the was a shot of John looking at the Camera again which is a medium shot whilst in-between each clip there is writing appearing. The words that appear are Thrilling, Suspense and brilliant once the medium shot of John is passed there is a wide shot of Shauns car driving of with it flickering then ends with a Title saying no place for a hero with the words floating in.

The location i used was southend sea front and shauns car the reason for using the sea front is because it is a straight road with good scenery so it looks like the clip is happy and John is enjoying life when he is not. Also with the long path way next to the long road which worlds because i needed a shot of the two gang members standing there with open space and for us to drive straight past them.

I have set a budget of £10 this is mainly for props and fuel cost of driving the car there wasn't many props except for the knife which i had to buy so it looks like the blade goes inside the person when you stab them. and also to pay for soundtracks of iTunes which i might need.

For filming i will be using a Cannon 600D this is because it is easy to use and the focusing on the camera works with me to what i want also the camera plays in good quietly and it is just the best choice for me.